One report is providing some much-needed clarity and insight about the future of the weddings.
The Easy Weddings Annual Wedding Industry Report is now in its 12th year and is widely considered the most comprehensive study of Australian weddings.
This year’s report has data from over 4,000 newlyweds who married in 2021. This makes it the largest study of its kind.
The report includes information about budgets, wedding locations, the most popular wedding suppliers and services.
· Here are some of the key findings from the Easy Weddings 2022 Annual Wedding Industry Report:
The average cost of an Australian wedding is now $36,200 – a slight increase from last year’s figure of $35,298.
· Destination weddings are on the rise, with 18% of couples choosing to wed interstate or overseas in 2021.
62% of couples use social media to research and book their wedding suppliers.
· The most popular wedding supplier categories are reception venues, photographers, and florists.
· 43% of couples say they would be willing to pay more for a unique or personalised wedding service or product.
· When it comes to wedding budgets, couples are most likely to spend more on their reception than any other element of their big day.
· Couples are increasingly turning to alternative methods of transport for their wedding day, with 16% choosing to arrive by boat, helicopter, or vintage car.
· The most popular month to get married in Australia is March, followed closely by April, November, and December.
So, there you have it – the key findings from the Easy Weddings 2022 Annual Wedding Industry Report.
If you’re planning a wedding in the near future, be sure to check out the full report for even more insights and trends.
Are COVID Weddings Here To Stay?
The global pandemic has changed the wedding landscape in a big way. Just a few short years ago, the idea of a Zoom wedding or eloping to Vegas would have been unthinkable. But now, anything goes! So, are COVID weddings here to stay? Only time will tell. For now, it seems that many couples are happy to embrace the new normal and tie the knot in whatever way works best for them.
Of course, there are some downsides to getting married during a pandemic.
For example, you might not be able to have the wedding of your dreams if you’re limited by restrictions. And, of course, there’s always the risk that things could change at the last minute if there’s a spike in cases.
But, all in all, getting married during a pandemic can be a fun and unique experience.
So, if you’re thinking of tying the knot in the near future, don’t let the pandemic stop you!
After COVID restrictions were lifted for weddings, couples still felt that certain wedding customs would remain permanent.
Changes To The Wedding Budget
Couples are now more aware of what they’re spending on their wedding day and are looking for ways to save.
Many couples are opting for smaller, more intimate weddings to save on costs.
This means that the average wedding budget has decreased significantly since the pandemic started.
Of course, this is not the case for everyone. Some couples are actually spending more on their weddings now than they ever have before. This is because they see the value in having a once-in-a-lifetime experience that they’ll remember forever.
So, whether you’re looking to save or splurge, there’s no right or wrong when it comes to your wedding budget. Just do what feels right for you and your partner!
Wedding Vendors Are Embracing The New Normal
Wedding vendors have had to get creative in order to stay afloat during the pandemic.
Many vendors have switched to offering virtual services, such as virtual wedding planning and online shopping.
No matter what, wedding vendors are staying adaptable in order to meet the needs of their couples. So, if you’re looking for a specific service, don’t hesitate to reach out and ask if they offer it.
Projected Annual Weddings Growth
According to Easy Weddings, in 2021 there are a number of factors that affected a lot the wedding business. However, in 2022, after vaccination completion, there is a new wedding enthusiasm for this year.
Many couples who eloped or had micro-weddings during the pandemic will have their wedding receptions in 2022. The trend continues in 2023 before slowly decreasing in 2024.
Would Couples Consider a Weekday Wedding in 2022?
With the majority of weddings happening on weekends, some venues and vendors offer weekday discounts to couples. In 2022, more couples are considering a weekday wedding to take advantage of these savings.
However, there are some drawbacks to having a weekday wedding. For example, most of your guests will likely have to take time off work in order to attend.
On the other hand, because so many weddings have been rescheduled, some venues are now offering discounts if you are willing to shift your date to during the week.
So, if you’re considering a weekday wedding, make sure to weigh the pros and cons before making your final decision.
“More than half of couples said they’d consider postponing their wedding to a weekday. Phew! That helps wedding vendors a lot. – Easy Wedding Report”
Weddings in Australia
In 2019, there were 113,815 marriages in Australia.
By 2020, there will be just 78,989; 2021’s figures are expected to be 85,000.
We predict that in 2022, there will be more than 170,000 weddings.
· QLD 20% of all weddings | AVG wedding cost: $26,501
· NSW 34% of all weddings | AVG wedding cost: $35,993
· ACT 1% of all weddings | AVG wedding cost: $26,124
· TAS 2 % of all weddings | AVG wedding cost: $26,179
· VIC 25% of all weddings | AVG wedding cost: $33,422
· SA 7% of all weddings | AVG wedding cost$29,549
· WA 10% of all weddings | AVG wedding cost: $30,045
$32,228 is the average cost of a wedding in Australia
How Couples Choose a Wedding Date?
When choosing a wedding date, most couples start with their preferred season. Many also have a specific day in mind, such as a Saturday or a holiday.
Once those factors are considered, they narrow down their options by looking at availability of their venue, photographer, and other vendors. They also take into account the schedules of their family and friends.
The following are the most popular days to get married, according to our survey:
1. Saturday: 49%
2. Friday: 10%
3. Sunday: 7%
4. Thursday: 5%
5. Tuesday: 3%
6. Wednesday: 2%
7. Monday: 1%
It is clear that couples are still eager to host Saturday weddings. Even though wedding sites will continue to host postponed nuptials from 2020 and 2021.
56% of couples indicated they’d consider moving their wedding to a weekday so It will be interesting to see how many people book around these dates.
The number one wedding date reported was 22/10/22 – People love dates that are easy to remember.
Of those surveyed, 86% said they would consider getting married on a weekday.
When asked why, the most popular reasons were that it would be less expensive (48%) and less crowded (39%).
The following are the most popular months to get married, according to the annual survey:
Wedding Buying Cycle
Planning a wedding is similar to learning how to cook, in that there are certain rules that must be followed.
You must first know what ingredients you will need, where to find them, and how to put them all together.
The same goes for planning a wedding; you must figure out what you need, where to find the vendors, and how to budget for it all.
This can be a daunting task, especially if you have never planned an event.
Couples should generally plan their wedding ceremony (and caterer if necessary), a wedding planner (if desired) and a marriage officiant ahead of the other suppliers.
Once you’ve decided on a photographer (and videographer), it’s time to go dress shopping for the wedding. Now it is time to think about how your wedding will look and feel… This includes the music, the cars, the flowers, and the wedding hire (like a marquee, if needed).
Planning your honeymoon can be a lot of work.
Make sure you leave plenty of time to do it!
While you are looking for a place to stay, book a room for your wedding night.
You can also reserve hotel rooms for any guests who might need them.
Now that all the big decisions have been made, it’s time to start thinking about the smaller details. These include a cake, decorations, and a photo booth.
Choose your wedding party look – bridesmaid dresses, hair and makeup, and formal wear.
Your wedding vision is now complete, and your invites designer will know exactly what to make based on your brief description.
You may now focus on the remainder as rings, shoes, bomboniere, lingerie, wedding services, accessories, hens and bucks party and any beauty services.
The Top 10 Wedding Styles
· Garden/ Outdoors: 40%
· Modern: 22%
· Romantic: 36%
· Classic/Traditional: 21%
· Rustic: 29%
· Minimalist: 20%
After many years, “rustic” is no longer the most popular wedding theme! COVID has established a leading location for garden/outdoor weddings. This is likely because of the safety and distancing aspects that can be achieved outdoors. While “modern” has always been a popular style, it has significantly increased in the past year. Some other popular wedding styles include:
The wedding venue accounts for 43 per cent of a couple’s wedding budget. The average couple wishes to invite 100 people to their wedding, and over 75 per cent of brides book lodging as well.
§ Over 90% of couples reserve a wedding venue.
§ When it comes to selecting a wedding date, most couples select one based on the availability of their favorite venue (nearly 30%).
§ The reception venue accounts for 43% of a couple’s wedding budget.
§ 77% of couples choose to stay in a hotel or other type of accommodation for their wedding.
§ 40% of all weddings are multiple day celebrations.
§ 40% of all the places people stay when they get married are at the reception venue.
The average cost of a wedding venue in Australia is $13,901.
Most important factors in choosing a wedding venue
1) Style & Atmosphere: 87%
Couples choose their wedding venue based on the style and atmosphere of the venue. They want to make sure that the venues match their wedding theme and that their guests will enjoy the surroundings.
2) Right Price: 81%
Couples choose their wedding venue based on a number of factors, but the price is always a key consideration. When asked what influenced their decision to book their chosen venue, over 80% of respondents said the price was a deciding factor, while just under half (49%) were influenced by location.
3) Helpful Venue Manager: 69%
Couples choose their wedding venue where the event managers were passionate about their job. The venue staff contributed to making the day special.
Food & Beverage Options: 64%
Couples choose their wedding venue with food and beverage options playing a big role. When it came to their beverage options, couples wanted something unique (48%), classic and timeless (41%) and then modern (11%).
Where couples feel suppliers excel:
§ Couples weren’t restricted to preferred suppliers and felt they had more choice when it came to booking their dream suppliers. When it comes to suppliers, couples are looking for quality over quantity.
§ Event manager was passionate about their job offering Creative in their approach to problem solving, helpful and responsive to queries.
§ Planning process remained the same after event manager changed allowing for a smooth transition. Couples felt that the ability to have an on-site coordinator was very helpful.
§ Older properties were taken care of and in good condition lifting up the quality of the venue. Great value received.
§ Variety of packages to choose from making the process less daunting
§ Able to consult with florists and styling teams to maximise space and to ensure the overall look and feel of the venue is perfect.
Over half of couples prefer to hire a professional DJ rather than try to do it themselves.
Out of all the options, the most popular service is a DJ, this is followed by a band/DJ set, and for fewer people, an acoustic act.
A lot of couples are okay with having music as their only form of entertainment at their wedding. An MC is the most popular service for people who want more than just a DJ.
§ 73% of couples will have professional wedding music for their day
§ 41% of these hire a wedding DJ
§ 23% hire a DJ/band combo
§ 16% want just the band
The average cost of wedding music in Australia is $1,745.
(That’s over 7.5% higher than the previous years.)
· QLD: $1,694
· NSW: $1,772
· ACT: $1,199
· TAS: $1,793
· VIC: $2,019
· SA: $1,359
· WA: $1,409
· NT: $1,500
Where couples feel suppliers excel:
· DJ Played a range of music for all age groups keeping everyone dancing all night.
· Couples felt that their DJ went above and beyond to make sure that their wedding music was perfect.
· They loved they knew just what to play.
· Spotify playlists for easy song selections make it easy to select favourite tracks and do-not-play lists to avoid any awkward moments.
· DJs had Flexibility in song choices.
· Couples are looking for more than just a “generic” playlist of songs that everyone has heard a million times.
· They want to hear the songs tasteful and appropriate music during key moments.
· The ability to take song requests and play them all night long.
Able to provide advice on the run sheet on the night as well as playing awesome tunes to get everyone up and dancing!
· Could provide an MC service at the last minute saving us from a lot of stress.
· Songs were transitioned well so there was no awkward silence and the energy was kept up throughout the entire evening.
· Able to supply the speakers, lighting, and mics needed for the big day
Where couples feel DJs could improve:
· Requested payment without producing a proper invoice and later requested additional payment for “extras” that were not originally discussed.
· The DJ booth drew too much attention. with bright lights and signs.
· Excessive selfies and photos at the wedding.
· Lacked vocal volume so guests weren’t aware of announcements.
· Didn’t take requests only played popular songs from a limited genre
· Played music that was too loud or quiet
· DJ showed up late and delayed ceremony start and /or didn’t play all the music they wanted.
Music is one of the most important aspects of a wedding day. It can set the tone for the entire day, and can make or break the mood.
Choose your wedding music wisely, and make sure to hire a professional who can help make your day perfect. With the right music, your wedding will be an event to remember for a lifetime.
The DJ can make or break a wedding reception.
According to research, over 73% of couples will have professional wedding music for their day.
That’s a significant amount of responsibility for one person!
If you’re looking to hire a DJ for your wedding, make sure to do your research.
There are a few things you should keep in mind, such as song selection, musical transitions, and keeping the energy up throughout the night.
With the right DJ, your wedding will be a night to remember.